As the first of in a series of renovation projects, Bozell required a design for the "front door" of the agency. The goal was to provide a new media conference center with an image reflective of the nature of their advertising work. On the creative floor, the reception area, client lounge and screening rooms were configured to generate a new feeling of openness and flow on the floor. A sophisticated palette of colors and rich materials defines a professional but also comfortable environment. A variety of screening environments were created with state-of-the-art audio and video equipment dedicated to supporting multimedia client presentations. Supplemental air conditioning was added for comfort during after hours meeting and planning sessions.